Entertainment Magazine Covers and Contents Analysis

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      Captain Marvel - Entertainment Weekly Cover

      The first thing a reader of the Entertainment Weekly may recognise when they pick up this issue of the magazine is the powerful female character on the front cover, Brie Larson, she is wearing the opposite outfit to what a typical female superhero may be stereotypically expected to wear. Her full body costume may represent in the way a feminist reader may desire to be presented the idea a woman does not need to be overly sexualised as a superhero character. The flames which project from Larson’s arms may illustrate to a reader her power as a woman and as a superhero character, this is presented in the tagline ‘future is female.’

      This issue will appeal to a feminist reader especially, feeling women should hold a more active role in superhero films as the main character.
-          The colours yellow and red on the title of the magazine is shown to represent the popular fandom and comic book superhero company, Marvel, especially as the ‘Captain Marvel’ colours are blue, yellow, red and black. The colour yellow is presented to connote energy, in a superhero’s case, muscle energy, and also warmth. The magazine cover’s target audience is whose who enjoy Marvel comics and films and are looking forward to see the new film at the cinema or when it released. Lawson is not presented at a high or low angle but to be facing the reader, the magazine company uses direct address to make the reader feel as if she is staring directly into their eyes, they may wonder who she is and why she is presented as she is so may buy the magazine as they have their attention.
     The informal words on the cover ‘first look’ are used to present to the reader as they glance at the magazine that if they buy the magazine they will experience never read or discovered before secret and exclusive information they may not find anywhere else on the new film or its characters and plot.
     The purple, blue and orange skies behind Lawson present the idea that she is controlling of the world as she has the power to hover above it, it is as if when the film is released she may ‘control the world’ if ‘Captain Marvel’ is a success at the box office or in the cinema.
-          The words ‘BIG Goodbye’ instantly draws the attention of readers as they may wonder what is ending/who is leaving and why this is, once again urging them to read on in the magazine wondering which ‘sitcom is signing off’. They may want to find out whether or not the sitcom they like to watch is leaving screens or not.

-          The large, sans serif, font used on the masthead, the words ‘Captain Marvel’, are easy to read from a distance placed in the centre of the cover, meaning it easy for a reader to gain an idea of which film is being presented to them on the front page. It is legible as it includes white text outlined in black, which is commonly used to make sure text stands out on websites or posters, for example. 
     The title of the magazine 'Entertainment Weekly' reminds the reader if this is the first time they had bought the magazine, they can return to the shop they purchased it every week to find a new issue of the magazine full of more film information to discover. This title helps the magazine company to sell copies by highlighting the frequent issues released by the publisher, meaning the company seem dedicated to making sure regular film and tv information reaches their readers as often as possible, pleasing them and making the magazine seem serious about film and its editors seem passionate about producing reviews and interviews weekly for their readers. 
      The magazine front cover is not overly cluttered and there are only two to three sell lines on the page meaning it is easy for the reader to navigate the cover without feeling overwhelmed. Their eyes can flick from section to section on the page meaning they can easily absorb the information explaining what they will find inside the issue. This allows the magazine to seem classic and simplistic meaning it will appeal to a range of readers in its target audience, readers may be enticed into reading a magazine which seems tidy and sophisticated from the outset, the first page that they say when picking it up in a shop.


      The Hobbit - Empire Analysis Cover

      The magazine title and the large, eyecatching serif masthead placed at the bottom of the page, are in gold on the front cover of the Empire magazine, this may be so it is obvious to the reader that the magazine is special unlike other entertainment magazines they could read and a must read, it makes it stand out against others on a magazine rack. The colour gold connotes wealth and glamour, which is what the Empire Magazine seems to want to associate itself with, the best magazine to read about the brand new The Hobbit film.

-          The character, Gollum, seems sinister compared to the character of Bilbo Baggins, there is contrast between the light blue lighting around his cave, which seems almost magical and mystical, which may present an uneasy atmosphere to the reader, to the bright lights shining on Baggins' face, which may illustrate hope and courage as he is holding, not very firmly, portraying his possible inexperience, a sword. This is to present to a reader who may be interested in watching the new film as they may have seen The Lord of the Rings films, which character is the stereotypical villain and which is the hero. Direct address is not use by either of the characters on the cover, Baggins seems to look away into the distance and the reader cannot see but only imagine what he is looking at and that he may be in potential danger as a result of the sword he is holding to protect himself. It is as if Gollum is hiding behind Baggins emerging from a bright blue cave, which seems mystical and magic, the reader is then alerted with the idea that Baggins may be threatened by Gollum and what he is looking fearfully towards, creating mystery as to whether or not the characters meet in the film and in which circumstances.

      The words, ‘Precious Exclusive!’ are ironic to a reader who may have already seen the film, as Gollum’s iconic phrase is ‘my precious’, meaning this issue of the magazine is appealing to people who have seen the film as they will understand this clever phrasing and whose who have not, as they may wonder why it is ‘precious’ exclusive and what the magazine company may mean by this.
-          The title of the magazine is Empire, the word refers to a company, which dominates a large amount of activity, meaning Empire hold the top and most interesting information on film and television a reader can find, it 'dominates' the Entertainment category in its opinion as it is filled with exclusive interviews, photos and reviews. Baggins' sword is cleverly placed in his hands pointing towards the magazine title so it is highlighted to the reader as they look up to the point of the sword when studying the front cover photo.
-          It is as if Baggins is absorbed by the darkness implying he may be in potential danger throughout the film and the creature he finds in this isolation is Gollum, a possibly threatening character it seems, to readers of the magazine who have not seen the film, but in reality, he is the opposite they may discover.

-          A reader is encouraged to read on in the magazine to find out more about ‘The Hobbit’ film in the formal and quite embellished language used in the sell lines, “finest Middle-Earth coverage continues inside…”, this formal language creates anticipation as there may be exclusive interviews or more teaser content awaiting the reader that they would not want to miss.
-          It is a clever technique for the magazine company to include Martin Freeman, the actor behind Bilbo Baggins on the cover rather than another well-known character from the previous Tolkien films. This is because Freeman is a new actor to the new series of films linking to Tolkien’s Middle Earth series, allowing excitement to be produced amongst fans of The Lord of the Rings films. He is also well known for different television appearances such as in the series, The Office UK, released between the years 2001 and 2003, and the Sherlock BBC series (2010 and 2017.) If a reader had enjoyed these programmes they may be eager to see more television in which Freeman is involved in, allowing publicity to The Hobbit film through the magazine cover.

-        Empire, the magazine company and New Line Cinema, the producers of The Hobbit, use synergy meaning they would both benefit from the magazine cover featuring elements of the new film, as if there are sales from the magazine as they notice the brand new film on the cover (meaning the Empire magazine company makes profit.) Readers may be encouraged to go and watch the film at the cinemas due to the exclusive content exciting them in the magazine, meaning New Line Cinema will make money as a result of this. 
     The layout of the cover is simple and sleek, implying the magazine is classy and is the best title to purchased when interested in reading an Entertainment Magazine. It is portrayed as the opposite to a teenage gossip magazine such as Top of the Pops, which may be quite cluttered to imply it is full of exciting content. Empire are eager to present their magazines as sophisticated, meaning they will appeal to not only a young adult audience, in which are interested in film and television, but all ages and demographics.


     Harry Styles - GQ Cover

     The informal rhetorical question on the sans-serif font sell-line, ‘Why Boxing should be taught in every school’ written in bold white text, is used by GQ, as readers may begin to answer this question in their heads, contemplating whether or not they agree or disagree, anticipating to find out what Parsons, the writer of the article believes on the subject. This question is similar to many others on the sell-lines of the cover, allowing the reader to want to read the magazine to find out more about the topics stated.
-          The colours on the magazine, red, white and grey are very simplistic and not at all daring and are not very eye catching, also the layout of the cover is very neat and tidily placed around Styles’ face. The colour red especially connotes danger and will alert the reader to notice this issue when it is placed amongst other magazines.  This may be to represent the classy, more professional and sophisticated nature of GQ, meaning male readers, which are their target audience, will be drawn to read a classy-seeming magazine. This means it can be read by all age groups as it is not covered in bright overwhelming colours of a teenage entertainment or pop magazine, it can appeal to many people as a result of the simplistic red and white stance taken on its design, which is contrasted by Styles' dark black coat.
-          ‘World Exclusive,' a reader or fan of Harry Styles cannot find this special and never seen before information or gossip anywhere else in the world, no one would have read this exclusive information on celebrities anywhere else, meaning it is a must read magazine.

-          Harry Styles, presented on the cover, is using direct address to grab the attention of the reader as he fills almost the whole of the cover with his long hair and mysterious dark coat. If a reader is not already aware of who Styles is they may wonder, why he is dressed this way and why he is mysteriously ‘up all night to get lucky.’ This may be a reference to the Daft Punk song, Get Lucky, in which readers who are interested in popular or dance music may be aware of, this is a clever usage of words by GQ to pull in the attention of this audience. Harry Styles eyes are focused on the reader whom picks up the magazine and can attract female attention, as his features are heavily sculpted and shadowed so his face is the only bright colour against the darkness of his hair and coat.
-          Every feature of Styles’ face is presented clear to the reader, using bright lighting and lack of darkness, it is as if in the article on him he will be ‘stripped down’ to just himself and secrets may be revealed. 

-          It is clever that GQ used Styles as their feature on the issue of their magazine as he is well known and recognisable for his dominant part in the band, One Direction, which was popular across the world and especially in Britain, referring to the idea that these editions of GQ are the British magazines produced by Conde Nast, as presented on the cover inside the letter 'G.'  This means he is easily recognisable as a result of his appearances on the xFactor in 2010, appearance in Dunkirk in 2017 and the large amount of fans of his own recent music and One Direction’s. They did not feel the need to write his full name only ‘Harry’ on the very bold white font sans-serif masthead which is placed below his face, at the bottom of the page, as it is likely a reader of the magazine who may be young people or between the ages 16 and 25 who are expected to already know of popular culture and who he is.

-          The magazine is named 'GQ' implying the magazine is heavily targeting men and so includes stereotypically male targeted film actors and stars, an example of this is the issue of April 2016 in which David Beckham is wearing a smart suit and tie, whom has a very successful life and past career in football in which many men may look up to or aspire to look like. But this magazine may also appeal to all audiences whom enjoy film and the heterosexual female gaze as a result of the popular male celebrities on the covers. Also issues that men may stereotypically feel strong towards are presented on the covers for example boxing to be taught in schools or men’s ‘autumn style’ pages. 


      
     Jimmy Fallon - Entertainment Weekly Contents  

This Entertainment Weekly contents page presents Jimmy Fallon as the ‘King of Comedy’, this may be interesting to a reader as to why he has been given this formal title, this will not only encourage the reader to read on and explore page 30 of the magazine but to watch the Tonight Show, so they can form their own opinion of him. The paper bag of particularly large gold trophies in which Fallon is presented to be holding may be symbolic of the success of his career in entertainment on television, this title given by the will only add to his collection of television awards. The trophies may also be used to represent the very honour it is to be chosen for an award such as this, presenting Entertainment Weekly as a serious and glamorous magazine, selecting only the very best television entertainers to gain titles such as this. They must have chosen Fallon wisely as he is presented to already have received a many awards as shown in the photograph on the contents page. 

      Even though the trophies are being held in just a slightly crumpled paper bag it is the shiny and valuable gold trophies inside which are more important. This may be what the magazine company want to represent, from the outside Fallon seems like any other presenter on a night chat show, but there is much comedy and entertaining qualities beneath him to be discovered when a reader watches his show. On the features column on the left hand side of the page, in which the main bulk of text on the page is, there are only two pages of the magazine 'advertised' to the reader so are prioritised reading, this may be so the reader is not overwhelmed by a cluttered page full of text and is aware that these pages are an important read and not to be missed out on, the page based on the greats of the year (the magazine's review of the best film and entertainment of the year), 'The Year That Was' and the page on the star whom is Jimmy Fallon. This will alert the reader that these pages must be discovered before any of the other sections of the magazine are read, meaning they stand out as the two best and action packed articles in the issue.

      He is presented to be a professional in his field of entertainment as is dressed in a suit, very similar to his clothing when interviewing stars on television, it also seems he takes his appearance in EW as a very momentous occasion to dress smartly in a bow tie for.  If the reader is not aware of the entertainment produced on television by Fallon and do not recognise him, the magazine leave in a small text box information on who is in the large photo on the page and credit is given to the photographer. The colour gold connotes luxury and pride, which not everyone can claim in their career as an entertainer, so in fact presenting how valuable Fallon’s talents are. 

      The contents are very simplistic in a monochrome design, meaning it is not too overwhelming to read and there is not too much information on what the reader will find in the magazine, but this may have been stated on the front cover. The page numbers in which are important to the reader are presented in red which is a very bright colour drawing the eye to the text, due to connoting danger and energy. The 'Best and Worst' section of the page is also in the same colour red as the page numbers, this highlights to the reader this is the best magazine to discover which film to watch and which to avoid. They seem to have separated carefully the best and the worst films and tv of the year, the magazine writers are clearly knowledgable on what makes a successful film so have the power as experts to rate and review entertainment in this way, as the best judge of films due to an understanding of what is needed to create an exceptional, to be praised film or the exact opposite, a disappointment. So the contents are not cluttered, this shows a clear division between contents pages for magazines such as Heat Magazine and sleek magazines for fans of television and film, such as Entertainment Weekly. There is no editor's note on this contents, although there may be elsewhere in the magazine, as the simplistic nature of the page may mean the Entertainment magazine is easy to navigate and understand, the editor may want to allow the reader to delve straight into the issue's content rather spending lots of time reading an introduction to a magazine, they may be already aware of what they will find inside as they may have purchased previous issues in weeks before, meaning this is not required on the uncomplicated contents page.

      Fallon’s facial expressions are quite exaggerated and he seems very excited to have received so many awards, this makes him seem very lively and as if his night chat show will be very positive and animated. In addition, his suit and tie make him seem professional and serious about his career. The large serif number ‘30’ is effective in presenting to the audience which page to flick to in the magazine to find out more about why Fallon has been named the ‘King of Comedy’ and why he gained this title, it is clear to read and eyes will draw to it as it is the one of the only large pieces of text on the page the reader will notice as they turn to the contents page.



      Arrested Development - Entertainment Weekly Contents

      A monochrome colour scheme may have been used on the Entertainment Magazine contents page to create an old fashioned, classy feel to the magazine. The colours black, white and grey may be used cleverly to be symbolic of the old film of the 1950s. Also the masthead is black serif text in a white box, which is a contrast to the black background of the page, this also adds an elegant and professional feel to the magazine. If the editor was to have used a sans serif font it may have taken away from the simplistic nature of the page, also sans serif fonts may be more difficult to read meaning the message which conveys the idea that it is a 'contents' page may not be as clear to all readers. For example, the font 'Bauhaus 93', in which the words are curled and unusual, unlike 'Courier' which is more of a stand out block lettering. 

      The magazine will appeal to all age groups as, as the reader flicks through they will notice it is not too cluttered and is neat, tidy and not at all overwhelming on the first page as is a running convention through Entertainment Magazine contents pages. Older members of society may not want to read an overly bright and cluttered magazine, but one, which is easy to read as each paragraph is separated and written in a legible font, with only one photograph, besides the collectors covers small images, dominating the page.

-         The one unusual thing about the contents, which the reader will notice almost instantly, is why and how there is a hook on Hale, the actor whom portrays Buster Bluth in the series’ nose. If the reader had not seen Arrested Development they may wonder what the significance of this is. Direct address was not used by Entertainment  Weekly, Hale has very shocked expression, in which he is staring and facing to the right instead. This means within the reader there would be instant confusion at what he is looking at and why it creates such fear in his face. Whether or not he is staring at the person whom caused this to happen to him or whether he just staring at the hook or at nothing at all but just as a result of shock, it is not clear. This will encourage the reader of the magazine to flick through the magazine to read the article on page 26 to find out more about the series or even watch the series itself. This means Arrested Development will benefit as a result of synergy for working with EWeekly and appearing in the issue, as they may gain more fans of their programme and current viewers of AD may buy the magazine, benefitting EWeekly as they discover the collectors covers or the large amount of exclusive information about the programme in the magazine. If the fans of AD enjoyed reading the magazine they may then return week after week meaning Entertainment Weekly will gain more engaged readers. This synergy is a recurring convention in many Entertainment Magazines.

-         There is a clear contrast between the electric blue and white text on the contents, this is so the readers eyes will dart towards this writing, meaning the reader will notice the key features of the magazine, the reviews and news and columns. This is similarly used as the yellow numbers on the contents easily stand out, meaning it is easy to read which page number the features of the magazine can be found. Hale is wearing a jumper with a slightly open shirt collar, the reader may wonder why he is wearing this clothing, so may read the article due to being inquisitive, especially if they are not aware of the television series, he is in.

-         The ‘Three Collectors Covers’ presented on the contents page are brightly coloured meaning they break up the monochrome theme of the page. They aim to target the weekly readers of the magazine, whom may enjoy to collect each issue of the Entertainment and by presenting these special edition collectables the company would entice the readers into buying more issues of their magazine which may be limited edition and rare to buy after their release week. It also presents to the fans of Arrested Development where they can find the collectors issues, ‘available online’ ‘ew.com/arrestedcovers,’ meaning it is then easy to purchase the editions in a bundle, without having to search for them all separately in newsagents. They are also presented on the contents, giving the read a sneak peek on the look of the magazines, making them seem desirable and encouraging the reader to buy them, especially if they are fans of the television series.
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Image result for total film contents   Issue 200 Contents - Total Film

      A bold, easy to read serif font is used by Total Film on the masthead of this issue's contents page, it is large as to convey to their readers clearly which page they have flicked to, the "contents" and that this is the best place to discover the best features to discover in the magazine so the reader is aware of the exciting content to come in the rest of the magazine and which pages to find it. A capital letter is not used for the word "contents" this may give a casual sense to the page, if the title was in all block capitals it would seem serious and less relaxed, as if it was casually written.

The main articles or reviews of the magazine are presented in a large white font, these pages are given priority in the eyes of the editor as they contain information on films or actors which are very popular at the time and they expect their readers would be most interested to read about. There is no editor's note on this contents page, which is similar to Entertainment Weekly's contents pages above. This may be because the editor believes the articles 'advertised' on the page speaks for itself. Enough information is already given and it may seem self explanatory for a reader. By purchasing the magazine they will be interested in getting straight into the film and television information, without reading an introduction to the issue, which many a reader may skip over reading, if it was included on the page. 
      The contents is not overwhelming and is structured, as a result of the division of the page into clear boxed sections, the reader can easily see the articles new to the issue for example a Life of Pi and a The Impossible review under the formal title 'This month...' The 'Every month...' section allows returning readers of the magazine familiarity, they can read pages which can be found in previous issues of Total Film. For example, a competition page and the 'Lounge' page in which a reader may discover behind the scenes content of new films or television programmes (Ted, The Amazing Spiderman, etc), this may include photos or never heard before secrets on the filming and editing, the reader will then find out when they visit page 137 which is clearly stated. 

      On the page the editor cleverly placed a main character from the new film to be released at the time of the issue release from the film 'Life of Pi' to be looking to the right at either the masthead or the information accompanying the image. This then draws the eye to which film this photo is from so the reader is aware of exactly where to look, if they are inquisitive, to discover why the character is wearing loose clothing, which country they live in and in what conditions. Only monochrome colours are used on the contents to give it a sleek and classy feel, also it may represent the theme of a 1950s film in which the picture on the screen was in black, grey and white, also clapper boards and vintage film reel were and are now found in these basic colours. This may or may not have been the editors intentions but it definitely gives the page a vintage feel. The bright colour is from the photos in the sectioned boxes meaning they stand out on the page or in the hints of red, which as a colour connotes danger and energy, used on the arrows pointing to the title informing the reader of the features in the boxes and on the formal text in the 'Every month...' box which reads film titles the magazine refers to or displays information on in pages to come in the issue.

      Bradley Cooper, presented in one of the large boxes on the page, stands out not only as a result of his clothing, which is a monochrome suit, but due to his shocked expression and intense eye contact into the distance. This is also the case for the photo of the strange, almost tribal looking character on the page, who seems to stare into the eyes of the reader intensely drawing attention to the article which accompanies the image, as a result of their mysterious expression and direct address. The reader may be enticed into flicking to the page in which Cooper is featured in the magazine to discover why he is portraying a character in the film he features in wearing smart clothing, looking open mouthed and staring into the distance at something the reader cannot see. Also the setting around him is blurred, which adds mystery to his surroundings.  Unlike many entertainment magazine contents pages this Total Film page contains more than one photo but six different images giving their reader an insight into the films the reader may learn more about, read interviews or reviews on inside the magazine. This informs the reader that this issue is action packed and full of possible exclusive photographs and information on over five different television programmes and films, which cater for many different film lovers as there are many genres featured.






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